About Us

We Are Foolish

Foolish is a contemporary luxury brand by Olivia Attwood.

Intentionally contradictory, Foolish embodies “acting without judgement”, a reflection of Olivia’s no-nonsense attitude, humour and personal style.

We are a global brand that remains high fashion and environmentally conscious. We use high quality fabrics to create essential products and wardrobe staples for both women and men.

We are introducing a slower side of fashion in order to maintain the quality and accuracy of our goods. Producing in this way is beneficial to the environment as there is less waste and less harmful chemicals.